Get Online Discount Coupons and Enjoy Great Savings

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 More than 70 percent people in the U. S. avail some form of coupon discounts to save money and around 85 percent use coupons to buy grocery and consumer goods.

 The concept of coupons to be used as promotional tool was conceived by C. W. Post. In 1909, he offered a coupon worth one cent to his customers on every purchase of Grape Nuts. Coupons have been widely used for business promotion since the 1930s.  It is believed that they will continue to  play a role in marketing as they provide a way to hit multiple demographics and can new products proliferate while maintaining profit margins and at the same time provide tremendous buyer information to marketers.

Online Coupons Role in Promotion and Sales

Coupons are distributed to customers via  mailings, magazines, newspapers, in store flyers, placement directly on or next to the product and emails. An increasingly popular mode of distributing coupons is the Internet. An online coupon can quickly penetrate millions of deal-conscious buyers that are actively looking for deals.
It is also cost effective compared to printing and postal or distribution costs. To launch a strong coupon promotion venture, creativity helps and companies often consider their competitors, consumer psychology, market share, potential customer base, buying habits and more.  An offshoot industry comprises graphic artists specializing designing striking coupons that are simple and appeal to the target audience without compromising the image of the product. With online coupons, this is expressed via web banners, buttons or marketing text.

 Types of Coupon Deals

 Numerous types of coupons are used to boost sales.
  •  Manufacturer Coupons: As the term suggests, manufacturer coupons are created by the product manufacturing company for product promotion and to boost sales. These coupons can be distributed by direct mailers, in forms, direct - mailers, newspapers, magazines,  inserts, and online surveys (printable). The customer takes the coupon to the store and gets a discount and the manufacturer will often give full or partial credit to the retailer
  • Retailer Coupons: Retailer coupons are particularly targeted to their customer base. These coupons sometimes come right out of the retailers or profit, or may have been negotiated as sort of joint venture with the manufacturer.  Some mega-retailers leverage their market share and require distributors to play ball.  The retailer will often place their coupons newspapers, flyers, newsletters or even email. Retailer coupons are utilized to bring customers through the door and to fortify customer loyalty.
  •  Online Printable Coupons: This is the latest and probably the most cost effective medium.  The coupons often play multiple roles online of incentivizing sales, but also bringing users back to the corporate or retailer website and creating buzz online.  Printable coupons are also available on websites offering coupon deals online such as the samples section of On coupon websites, users can find various types of coupons on one site.  Some of the sites employ ip detection, cookies or downloadable software in an attempt to limit the number of coupons a user can print.
  •  Linked Coupons: A linked coupon is typically a direct link which directs the user to the product  for which a discount is being offered. The discount is typically applied at checkout, but is sometimes applied immediately on some of the more sophisticated online shopping systems.
  •  Coupon Codes: With this type of coupon, an alphanumeric code is supplied to the user. The user needs to enter this code on the product site - typically during the first part of the checkout procedure when the user is reviewing their cart contents and selecting a shipping method.  
  • On - package Coupons: On-package coupons are discounts coupons offered directly on the packaging when the customer buys product.  These coupons have proven effective (for most products) in effecting buyer decisions while shopping.  The effectiveness depends on the perceived value of the product compared to the alternatives.

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